Pixels launchpad

If you’re a beginner in the entrepreneur world, we can send you to the moon!

Maybe you’re a student with passion for tech, or you want to test your new startup idea. High tech skills not mandatory. Creativity is your ticket.

Are you up for it?


up to100.000€in prizes

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    industries and examples


    Sponsored by Sonae MC

    • Forecasting algorithms that accurately predict sales based on internal and external factors (e.g. weather).
    • Create an optimized, scalable, and self-adaptive set of logistics algorithms to optimize standard and reverse logistics.
    • Propose a software tool to display additional product information or provide “endless aisle” applications in-store.
    • Promote product quality through the introduction of new sensing technologies and approaches, such as processing of available unstructured data.
    • Empower store associates by augmenting them with new technologies supporting customer assistance, checkout, and other in-store processes.


    Sponsored by NOS

    • Use an NLP engine to analyse, understand, and categorize Call Center interactions.
    • Create a data visualization tool based on social graphs.
    • Suggest data visualization and engagement solutions for telco data.
    • Create an access management solution to monitor usage across an enterprise’s application ecosystem.
    • Propose M2M solutions at lower costs.
    • Increase the capabilities of STBs to enable a smart home environment.


    Sponsored by Sonae FS

    • Propose advanced credit scoring models.
    • Use AI technology to improve customer service.
    • Create solutions to improve client engagement (e.g personalized promotions, learn about offers and products).
    • Come up with advanced authentication solutions – how to (identify and) pay on the move? (e.g. “extinguishing bus tickets”).
    • Make a new approach to store checkout (e.g. grab and go).


    Sponsored by Grow Health CUF

    • Create a demand prediction algorithm for CUF hospitals.
    • Develop an indoor hospital navigation solution, with gamification features.
    • Figure out how to monitor newborn biometrical information, remotely.
    • Define a system for tracking medical equipment.


    Sponsored by Galp

    • Figure out ways to engage with customers while they fuel up their cars.
    • Use emotion analysis and customer segmentation to improve customer satisfaction in the Call Center.
    • Create pricing algorithms to match supply (market prices, production mix) and demand (consumption peaks, weather, customer profile).
    • Use chatbots to interact with clients on social networks and provide marketing tips while in store.
    • Track gas cylinders on the supply chain and provide analytics on their usage as to avoid running out of gas and promote new purchases.
    • Develop a client-facing app to monitor home energy consumption.
    • Interact with Galp customers on-premises, or at competitors’ stores, using beacons or push-notifications through a mobile app.
    • Propose a solution for measuring in-store customer satisfaction.

The challenge

The potential of recent technological advancements is yet to be fully realized by large corporations.

Our aim with this challenge is to foster the adoption of promising technologies among corporations and help develop new companies.

It consists in presenting an idea, a fully developed product, or something in between, in the fields of Artificial Intelligence, Internet of Things, Augmented/Virtual Reality and Cybersecurity, as applied to five key sectors: Retail, Telco, Financial Services, Healthcare, and Energy.

Selected candidates will present their solution to a panel of decision-makers from leading enterprises during Pixels Camp — an event gathering the tech community from Portugal and abroad, taking place in Lisbon between the 28th and 30th of September, 2017.

Winning teams will be offered cash prizes along with the opportunity to further develop their solution in close proximity to the industry and their target clients. Bright Pixel will help teams during a six-month program including tech support, business mentoring, networking with partners and clients, and links to both the portuguese and international entrepreneurial ecosystem.

Who is it for?

This challenge targets talented individuals or startups taking their first steps towards building a product or service in the previously mentioned domains.

Regardless of whether you already have something developed or are just starting, we welcome any talented teams with entrepreneurial spirit and a drive to learn to develop something really innovative.

What are the prizes?

  • UP to €100.000 in prizes.

    • Global winner: €10.000
    • Selected sector winners: €5.000 for each team
  • To all winners:

    • Workspace at Bright Pixel for 6 months
    • Bright Pixel’s Technical mentoring for your project (€6.000 value)
    • Business mentoring from specific vertical sponsor (€5.000 value)
    • C-Level meetings with specific vertical sponsor

Questions and Suggestions

If you have any questions, check the Terms and Conditions below.

For additional information or suggestions, please contact us at [email protected] using “Pxl_launchpad” as the subject.

Terms and Conditions

  • 1. Context
    • Bright Pixel (BRPX) is a venture builder studio that aims to help startups grow and develop. BRPX’s activity is divided in three different areas:
      • (i) the Labs, which work together with large companies in order to foster innovation and improve internal processes and tools;
      • (ii) the Incubation, where new projects are incubated and able to receive tech and business mentoring, along with access to a vast network of potential clients and tech companies, as well as workspace and access to BRPX’s partner network;
      • (iii) the Investment, through Bright Ventures, that is responsible for finding and investing in the most promising tech companies with a particular focus on B2B for the Retail, Telco, Cybersecurity and Media verticals.
    • For this challenge, Bright Pixel is joining forces with market leaders in their respective sectors of activity in order to enhance its value proposition and efficiently execute its mission of supporting innovative projects and help startups find their place in the market
  • 2. Goal
    • This set of rules establishes the Terms and Conditions in which Bright Pixel, S.A., Sonae MC, Sonae FS, Grow Health CUF and GALP Energia, from now on referred as Organizing Entities, will together launch and manage a Competition of technological solutions named “Pixels Launchpad”, whose main goals are the presentation of innovative ideas, products and/or services, and the promotion of a new behavioural culture in these domains.
    • The current Competition targets companies, promoters and/or teams with solutions targeting the domains within its scope; however, there is no restriction on the participation of any individuals with specific knowledge in these domains that might be interested in this competition.
    • The Organizing Entities invite all potential candidates to apply and present their projects, provided they fulfill every requirement of these Terms and Conditions.
  • 3. Eligibility
    • Any interested candidate, be it an individual (of age) or a legal entity, can apply as long as the following conditions are met:
      • Team composed of two or more individuals of any nationality, currently residing in Portugal;
      • Freelancers and small/micro companies*, with mostly portuguese equity or with activity in Portugal.
    • We favour university students and people with academic background or professional experience in Engineering, Design, Statistics, or any other subject related to the Retail, Telco, Financial, Healthcare, and Energy sectors.
    • Additionally, we value interdisciplinary teams or partnerships between university students, or individuals, and companies admissible to the Competition.
    • By applying to the Competition, candidates will provide their name, email address, username and password. Candidates will automatically be registered in the Pixels Camp database.
    • Groups of at least two individuals will be eligible, and changing/adding members to the group during the Competition will be allowed; the candidates considered as part of the group are the members of that group by the end of the Competition.
    * Small and micro companies are defined as per the Recomendação n.º 2003/361/CE from May 6th.
      • Any application or project that does not fulfill the eligibility requirements will be rejected and excluded from the Competition.
      • Any application submitted or delivered after the due date defined in these Terms and Conditions will be excluded from the Competition.
      • Any employees from one of the Organizing Entities (or from any company in the same Group as one of the Organizing Entities) will not be accepted as a candidate, thus any project developed by any employee of such a company will not be eligible to be presented at this Competition.
      • Applicants cannot claim any compensation or reimbursement from the Organizing Entities.
  • 4. Competition
    • “Pixels Launchpad” is a competition to develop digital solutions around four technological areas, by means of self-developed or open-source code/platforms, for five key market sectors.
    • Candidates must submit their solutions until the deadline for submission (see below) and selected candidates are invited to present their output at Pixels Camp, where winners will be awarded.
    • Although there are several topics suggested beforehand, candidates can freely choose to work on their own specific theme for one of the verticals within the scope of the Competition
      • PHASE 1
        Project Submission at the Competition webpage
        • Candidates must submit their project concepts/ideas by filling in the Submission form corresponding to the technology they intend to present, at https://pixels.camp/win/
        • Phase 1 will take place from July 18th, 2017, until the project submission date on September 25th, 2017.
        • Applications will be accepted in a continuous basis, so promoters can start developing their projects as soon as possible.
      • PHASE 2
        Selection of teams to present their work at Pixels Camp
        • The candidates selected for Phase 2 will have the opportunity to present and demonstrate their project before the Competition Jury, in a Solemn Session, at Pixels Camp.
        • Every project must be submitted no later than September 25th, 2017. On the 27th of that month all projects selected for Phase 2 will be notified.
      • For each phase previously mentioned, all applications will be subjected to an evaluation of eligibility and requirements fulfilment.
  • 5. Applications Evaluation
    • The evaluation of applications, in what concerns the evaluation of the project, will be performed by a Technical Committee composed of chosen members from the Organizing Entities, with known technical suitability and knowledge in the domains of the Competition, which will enable them to objectively evaluate and issue technical recommendations.
      • Winners will be selected by the Competition Jury, composed of chosen members from the Organizing Entities, amongst personalities of recognized value and influence in the Portuguese society. For each phase, the evaluation will happen as follows:

        • Phase 1 - The Jury will accept applications which fulfill the Competition requirements. On September 25th, a maximum of twenty projects will move forward to Phase 2. The evaluation criteria will follow strict rules established by the Organizing Entities according to the recommendations of the Technical Committee.
        • Phase 2 - Following project presentations, winning projects will be identified as a result of the six most voted projects by the Jury. The Jury will vote taking into account both the Technical Committee’s technical recommendations and the finalists’ presentations.
      • For both phases, the evaluation of applications by the Technical Committee will be performed while considering the following aspects:

        • Phase 1

          • Fit with the Competition’s scope;
          • Applicability of the project/product/service and impact of the technology;
          • Usefulness and value proposition for the end users of the project/product/service;
          • Originality and creativity of the project/product/service.
        • Phase 2

          • Phase 2 will also consider the usability, design, robustness, and the features developed as evaluation criteria.
        • The Organizing Entities reserve the right not to award any project if they perceive the applications do not comply with the quality requirements, or if they believe the necessary moral principles and objectivity are not met by the candidates.

      • Every project submitted, developed and presented within the scope of this Competition is property of its respective authors, in accordance to what is legally established concerning copyright.
  • 6. Awards
    • UP to €100.000 in prizes.

      • Global Winner (picked among all tech challenges): €10.000 in cash - Bright Ventures
      • Retail sector winner - €5.000 in cash - Sonae
      • Telco sector winner - €5.000 in cash/prizes - NOS
      • financial sector winner - €5.000 in cash - Sonae FS
      • Healthcare sector winner: - €5.000 in cash - Mello Saúde
      • Energy sector winner - €5.000 in cash - Galp
    • To all winners:

      • Workspace at Bright Pixel for 6 months
      • Bright Pixel’s Technical mentoring for your project (€6.000 value)
      • Business mentoring from specific vertical sponsor (€5.000 value)
      • C-Level meetings with specific vertical sponsor
    • Winning teams commit themselves to diligently attend the program established by the Organizing Entities, knowing beforehand that they’re expected to further develop/materialize the project/product/service presented by the promoters.

Pixels Launchpad Backers

Now, you can also apply through F6S